An Oohtech company specialized in Ooh and DOOH media planning fueled by market intelligence. Our goal is to increase the efficiency of OOH media planning by optimizing the convergence of unique media experiences and location-based data.
Entrust your OOH planning into the hands of the most data oriented team in Latin America. We are specialists in OOH media, data-driven marketing and delivering measurable results. Our focus on OOH data permits you to focus on your business and what you do best, while we deliver optimized results interconnected to your goals.
Assignment & Dimension
What we do
By combining out of home media with technology, we have maximized our client’s impact in out of home space.
You select the target consumer and we, using our data based approach, comprehend their daily journey and place your message at key points throughout that journey. We take into consideration the key day, time and location for superior impact and cost efficiencies. The utilization of more than 2 billion contact points, the identification of potential target audience and the effectiveness in conversion, are what sets us apart.
We have access to 98% of the OOH inventory across the Americas, from static and digital networks to unique location-based opportunities. We connect you with thousands of suppliers, formats and media options. Due to years of extensive data collection, we can evaluate proper market value for each media format in each region and deliver exceptional value to all our clients.
We add value to our customers. We offer a team structure that delivers consistent management, execution and oversight in all markets. Complex campaigns are delivered in a uniform and simple manner. Through AlterLabs, a hub for creating special OOH projects, we transform campaigns into immersive and engaging experiences, making traditional campaigns convert into interactive and allow OOH and DOOH to drive traffic to online and omnichannel.
We find out which OOH media worked best and why, quantifying information about exposure, mobility patterns, web traffic, creative effectiveness and audience demographics. We evaluate the real business results for each online and offline location, with audience information and focus on which channels had the greatest exposure and the greatest impact to create the success. This data allows us to optimize future campaigns and always aim to increase client value in the market.
Potentializing your strategy
By means of a data oriented approach, we offer access to a framework of information. Such as, the identification of niche target audiences as well as the comprehension of the customer’s daily journey and how to intercept them at key moments to seamlessly generate the desired results.
Select your target audience based on demographic data, buyer behavior, and personal references or create a personalized target audience from client data.
Select channels to direct traffic and sales to physical locations or channels designed to increase traffic or site conversions.
Select your media for physical OHH channels and target audience movement patterns in metrics and digital optimizations to create common currency across all your channels.
Select your media to be the conversion engine in the oof-line world, to direct the consumers to your point of sale.
Use billions of location-based data points from over 50 million devices and consumer reach in specific regions.
How we do business
By using data we locate your target audience. Next we evaluate the effectiveness of each of the means used to connect your brand to your potential client thus granting you ROI.
Our technical advantage to maximize client investments. We’ve created a data platform, which incorporates OOH bids across the region, thus guaranteeing the maximum results for your investment.
Global project cohesion with local implementation. A specialized team with one goal: Deliver unparalleled marketing campaigns to our clients.
We use technology to maximize investments. For more then 30 years we’ve built a strong relationship with the main media owners, maintaining a comprehensive and updated data base that evaluates the real price of each impact point, thus strengthening the bargaining power used to represent our clients.
Independence is our DNA. We deliver results to our clients.
We count on an extensive market and mobile database. We know where people are going and how they are getting there. We plan OOH to impact the opportune moments.
The sum of the places passed in someone’s journey between leaving home and reaching their destination.
Trademark brands that make use of OOH for maximum results in their investments.
Marketing campaigns implemented in the last 12 months from our offices in Rio de Janeiro, Sao Paulo and Miami.
Pioneers in Out of Home since our start in Rio de Janeiro in 1986. We have continued the spirit of pioneering as we lead the fusion between OOH and technology. Over the years we have expanded our coverage to North America and beyond, being considered the foremost company in Latin America with the widest range of research and buying of outdoor media.
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